Reese’s Pieces was set to launch its first product innovation in nearly 40 years: Reese’s Pieces Peanut. Our #1 fan needed to somehow find out about this monumental news, and sample some for himself. And hey, who are we to deny our #1 fan?

CD: Jamie Marcovitch AD: Jason Kerr CW: Marko Pandza ECD: Pete Breton/Dave Douglass Agency: Anomaly