The Challenge: Save the declining 3-wheel industry by launching Ryker - Can-Am’s revolutionary, thrilling, easy-to-ride new 3-wheel motorcycle.

The Problem: People look at 3 wheels like a regression - the perception is that trikes aren’t cool and that they’re for the old.

The Solution: Partner with rap superstars Migos. Problem solved.

CD: Jamie Marcovitch/Gary Westgate AD: Jonathan Crandell CW: Cam Garbutt ECD: Pete Breton/Dave Douglass Agency: Anomaly